Privacy Policy

Who we are

Squad Assist Limited, a UK registered company: 13632737. Our website address is: and the following privacy policy applies to this website only and not the Squad Assist web application. That has a separate policy and terms of service.

What personal data we collect and why we collect it


We have currently disabled comments on blog posts as we felt they were not adding value to the site. In the past when visitors left a comment on the site we collected the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may also have been provided to the Gravatar service to see if you were using it. The Gravatar service Privacy Policy is available here: After your comment was approved, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We use a form plugin on our contact page. All data submitted through this form is stored on our database and is not sent to a third party. This includes your name, email address, and submission. By ticking the box underneath the form you consent to Squad Assist storing your submitted information so we can respond to your inquiry. We may keep these submissions for up to five years in order for us to support queries, especially those relating to issues with the app. We do not use the information submitted through the form for marketing purposes.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Our hosting provider collects anonymous analytical data. You can read their privacy policy here. They log the country you are viewing the website from, any search engines you have used to connect to the site from, and what operating system and browser you are using. They also provide us with error and access logs. These record your IP address and are strictly only used to monitor suspicious activity.


We use security plugins to keep our site secure. Your IP address is recorded for every failed login attempt to our admin area. After a number of failed attempts we will permamently ban your IP address from being able to access the site. Your IP may also be flagged if you carry out suspicious behavior on the site. Again, this may result in your IP address being banned. 

Who we share your data with

We do not actively share your data with anyone. 

For administrators of the website, if you request your password to be reset, your IP address will be included in the reset email.

How long we retain your data

We keep a record of your name, email address, and message on our database for 5 years after the last time you submit a message through our contact form. IP addresses are kept indefinitely if flagged by our security plugin, so that we can keep a track of threats to the website. Again, IP addresses will not normally be flagged. It will only occur after suspicious behaviour has taken place such as repeated failed attempts to log into the admin area, or continually connecting to pages which do not exist.

What rights you have over your data

If you have an account on this site, or have left comments in the past, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Our website is hosted in London, United Kingdom, so any data you submit through this website will be stored within the UK and subject to UK GDPR. We will use a third party email provider to respond to any messages posted via our contact form on this site. 

Our Contact Information

If you have any concerns about our use of your personal information, you can make a complaint to us by emailing You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website:

Additional Information

How we protect your data

We protect your data by first and foremost not collecting much of it to begin with. Secondly we've increased our website's security, and thirdly have received basic GDPR training.

What data breach procedures we have in place

As a new small business we are still reviewing our procedures, but we store so little user data that any breach is currently going to be minimal. 
New Anglia Growth Through Innovation Fund logo next to the EU flag accompanied by the words "European Union, European Regional Development Fund"
Grant received through the New Anglia Growth Through Innovation Fund, which is part-funded by the European Regional Development Fund (ERDF).
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